Case Study - Beverage Brand Design Sprint
Evoke is a sparkling water beverage brand that I came up with for a branding design challenge. I started off with contemplating various brand elements and form languages that would convey a fresh, fun, lime flavor. Check out the process and final design below!
Stuff2Color - Velvet Unicorn Coloring - Package Design
I collaborated in designing all the elements in each blue rainbow packaging in this 3-part Velvet Unicorn consumer product. Including typography, illustrations, placement of information, and so on.
Additionally, when we received the vectorized artwork, I completed the design clean-up and added additions to the pieces. For example, adding drawings of necklaces, stars, and hearts while maintaining the same design language intended by the original artist.
I drafted up product design .PDF’s with specific design details, such as dielines and what the end product should look like, to be sent to the manufacturer.
I’m happy to say that this product successfully made it into physical stores across the USA!
Stuff2Color - Packaging Mockup
For this project, I was tasked with creating a digital mockup of what a new product would look like using an existing products. With Illustrator & Photoshop, I designed what the new packaging would look like and added photos of strings, eyelets, and shadows to make it look realistic.
